It your business thriving? If yes, congratulations! But if not, it all can change with a well-crafted pillar page post. A pillar page is a key piece of quality content that acts as the foundation for your website content. It provides an overview of your business and the products or services you offer.
What is a Pillar Page Post?
It is a key piece of pillar content that acts as the foundation for your website. It provides an overview of your business and the products or services you offer. Pillar page post is important because they help you rank higher in search engine results pages (SERPs). When potential customers visit your website, they will be able to quickly and easily learn about your business.
Types of Pillar Pages
1. Product Pillar Pages
Focus on a specific product or service that your business offers. For example, if you sell shoes, your product pillar page could be titled “The Best Shoes for Women” in a form of blog posts.
2. Service Pillar Pages
Focus on the services that your business provides. For example, if you offer web design services, your service pillar page could be titled “14 Best Web Design Trends” in a form of blog posts.
3. Industry Pillar Pages
Focus on the industry that your business is in. For example, if you are in the accounting industry, your industry pillar page could be titled “The Future of Accountancy” in a form of blog posts.
Action Plan - Write Pillar Page Content
Now that we've answered the question "what are pillar pages," it's time to learn how to create one. Follow these steps to create a pillar post:
1. Choose a topic
Your page should be focused on a specific topic. This will make it easier for you to start writing pillar content and market your business.
Some ideas for topics include:
- Your business
- A product or service you offer
- An industry you're in
- Your target market
- Your location
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2. Keyword research
Conduct keyword research is important because it will help you determine which long-tail keywords to use in your pillar pages. When potential customers search for these target keywords, your page will appear in the search results. e.g. digital marketing agency, digital marketing agency London etc.
There are a number of tools you can use to do keyword research:
- Google AdWords Keyword Planner
- Google Trends
- Moz Keyword Explorer
- HubSpot's Keyword Tool
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3. Write informative & engaging content
The page should be informative and engaging. It should provide an overview of your business and the products or services you offer. Be sure to use target keywords in the title and description so that your pillar content appears in search engine results pages.
Some ideas for pillar content include:
- A mission statement
- An overview of your business
- A description of your products or services
- Information about your target market
- Your company history
- Press releases
- Case studies
- Testimonials
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4. Optimize for search engines
After you've written your pillar pages, it's time to optimize it for search engine algorithms. Adding blog posts will boost and help ensure that your page appears in the search results when potential customers search volume for keywords related to your business.
To optimize your pillar page:
- Use relevant keywords for titles and descriptions
- Include internal links to your page in your website's navigation
- Promote your social media platforms
- Add a call-to-action (CTA) to your web page
Best SEO software:
- Surfer
- Ahrefs
- Semrush
- RankIQ
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5. Promote content on social media
Social media marketing is a great way to promote your web page. Be sure to share your resource pillar page strategy on all of your social media channels, and encourage your followers to share it as well.
Some ideas for promoting your pillar page on social media:
- Create content and a social media campaign around your page
- Use hashtags to promote your page
- Run a social media contest
What is a Topic Cluster?
A topic cluster is a group of related content pieces that all revolve around a central theme. If you're in the process to create pillar pages for your website, it's important to understand the concept of the topic cluster model.
For example, if you sell dog food, your pillar pages might include "Dog Food Brands," "Dog Food Reviews," and "Dog Food Recipes." By creating topic clusters, you can help potential customers find the information they need more easily.
The Importance of Topic Clusters in SEO
Why are topic clusters important? They help you to rank higher in search engine result pages (SERPs). That's because Google loves to see websites that are packed with high-quality content, relevant pillar content. When you have a pillar page and a group of related blog posts, you're giving Google exactly what it wants.
Not only that, but you're also providing a better experience for your website visitors. When someone lands on your pillar pages, they can quickly see an overview of what you have to offer. From there, they can click through to the blog posts that interest them the most.
How to Promote Pillar Page Content?
1) Utilize social media
Share your pillar page post on all of your social media channels, including Facebook, Twitter, LinkedIn, and Instagram.
2) Reach out to influencers
Identify influencers in your industry and ask them to share your post with their followers.
3) Guest blogging
Reach out to other websites in your industry and offer to write a guest post that includes a link back to your pillar page.
4) Use email marketing
Include a link to your pillar page post in your email newsletter.
5) Utilize paid advertising
Consider running a paid advertising campaign on social media or Google AdWords to drive traffic to your pillar page.
6) Optimize for SEO
Make sure your pillar page post is optimized for search engines by including relevant keywords and meta tags.
7) Utilize internal linking
Link to your pillar page post from other relevant content on your website.
8) Track and measure
Use analytics tools to track the success of your promotion efforts and make adjustments as needed.
Benefits of Pillar Page Contents
- Provide a comprehensive pillar page overview of your business and the products or services you offer. This helps potential customers understand what you do and how you can help them solve their problems.
- Help you rank for key terms in your industry. By including related keywords on your one pillar page, you can improve your chances of appearing in search engine results pages (SERPs).
- Drive organic traffic to your website. By including internal links to your other web pages and other blog posts, you can encourage visitors to explore more of your site.
How to Measure the Success of Pillar Page Post?
- One of the best ways to measure the success of your content pillar strategy is to track the number of visitors it receives. You can use Google Analytics or another web analytics tool to track this data.
- Another way to measure the success of your pillar page post is to track the number of leads it generates. This can be done by using a lead tracking tool or by setting up conversion tracking in Google Analytics.
- Finally, you can measure the success of your pillar page post by the number of social shares it receives. This data can be tracked using a social media monitoring tool.
By tracking these metrics, you can get a better understanding of how well your page post is performing. If you see a decrease in any of these metrics, it may be time to make some changes to your pillar pages.
How to Find Professional Support for Pillar Content Strategy
When creating a web page post, it's important to have professionals support with your pillar content strategy. This can include a web designer, copywriter, and/or digital marketing agency.
- A web designer can help creating content for a website that aligns with your branding and showcases your pillar page post.
- A copywriter can help you write compelling copy that engages your readers and drives conversions.
- A digital marketing agency can help you create a comprehensive marketing plan that includes pillar page optimization and other digital marketing initiatives. With professional support, you can be confident that your pillar page post will be successful.
Conclusion
Creating pillar pages is an important part of any content marketing strategy. By creating a comprehensive pillar overview of your business and the products or services you offer, you can help potential customers understand what you do and how you can help them solve their problems. Pillar pages also help improve your website's visibility in search engine results pages (SERPs) and can drive traffic to your site.
If you're looking to create a pillar page post, be sure to seek professional support from a web design agency, web designer, copywriter, and/or social media marketing. With their help, you can write a pillar page that is successful in driving traffic and generating leads for your business.
