In today's business world, it's important to know how to write a good cold email or use cold email templates to get your foot in the door with potential clients or partners. It can be a daunting task, but with the right approach and guidance, you can set up a quick 10-minute call.
Find out more about our sales email templates and increase your open rate. Use these cold email templates as inspiration, and personalize them to fit your needs. By following these tips, you'll be on your way to writing cold emails that get results from the right person.
Definition: Cold Sales Email
A short, compelling and engaging message to the right person with the intent of establishing a business relationship "sales funnel" while solving a pain point. It can be a good way to connect with potential clients & partners or book a meeting. In the current market, a well-written cold email outreach can make all the difference.
With that said, writing an effective cold email is not always easy. There are a lot of factors to consider, such as what you want to say, how you want to say it, and who you're sending it to. But the fundamentals of the best cold email automation remain the same, regardless of the industry you're in, which is REACH, RELEVANCE & RESPECT.
1.) REACH: Make sure the best person sees your message in your niche, and you target only the most suitable prospects relevant to your product or service.
2.) RELEVANCE: Tailor your message and get straight to the point, while personalize your emails with details that show you've done your homework and understand their business.
3.) RESPECT: Show respect for your prospect's time and avoid aggressive sales tactics. Keep your emails concise and to the point, and make it easy for the recipient to take action.
Best Cold Email Templates
Whether you work in logistics, wellness or SAAS, a good cold email strategy or cold outreach email can make all the difference to get your message across and generating leads for your business.
"Case study: We going to pretend to offer web design & development services."
1. Sales Pitch & Pain Point / Suggestions
Straight to the point could be a key practice as you don't waste your prospect time. If they like your ideas they will commit and appreciate that you took the time to investigate their errors. Starting with a glorious message will soften things up even for b2b email.
Template 1:
- Subject Line: A GAME CHANGER FOR ... [Company Name]
Hey... [Prospect First Name]
Congratulations on [Prospect Company]’s recent recognition at [Award/Event] a fantastic achievement.
While exploring your company, I spotted a few opportunities that could skyrocket your success:
- OnPage SEO - double your online presence
- Page Structure - triple your lead gen & CTA
I recently worked with [Company], helping them boost their revenue by 18% this year with these exact strategies.
Curious to see similar results, let's jump on a quick call!
Regards
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2. Hiring a Prospect / Email Outreach
When reaching out to organizations with job openings, highlight the benefits of hiring you. Emphasize your expertise, flexibility, and cost-effectiveness in addressing their needs. Personalize your email to each organization to show that you have done your research and are genuinely interested in working with them.
Template 2:
- Subject line: ELEVATE YOUR GAME ORGANICALLY
Hello... [Prospect First Name]
I saw your ad for [Job] and noticed it involves web design.
Recently, I helped [Company] redesign their website, tripling page engagement, organic traffic & lead gen.
Interested in bringing in an external web designer to freshen things up?
Attached are my CV and references.
Feel free to schedule a call by clicking the link...
Sincerely
3. Pitch Prospective Clients / Open-Ended
This cold outreach campaign is a cool presentation email with a basic reason. Getting an answer from somebody that accommodates your ideal client profile. You'll loosen things up with a customized opening line, then mention what you do and finally what your organization can do.
Template 3:
- Subject line: SUPERCHARGE ... [Prospect Company]'s WEBSITE
Hi... [Prospect First Name]
I noticed you recently launched a new product/service [Prospect's Attention]. Hope they’re popular/selling well etc.
Wanted to introduce myself, I'm [TOM] from [FIT DESIGN] in [LONDON] and we assist businesses in getting the right audience.
Just last month, we helped [List 2-3 Companies with Result] with a website redesign and they’ve seen a 135% increase in conversion rate/revenue.
Do you have any strategy that works best?
Best
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4. Improve Reply Rate / Follow-Up
To boost response rates in cold email campaigns, follow-up emails are crucial. Busy clients might miss your initial email, so a friendly reminder helps. Over 56% of replies come from follow-ups so refine your message, maintain professionalism, and introduce a new perspective. Ask a fresh question to encourage a response.
Template 4:
- Subject line: GENTLE FOLLOW ON [Subject]
Hey... [Prospect First Name]
Based on my previous enquiry [Subject], I thought you’d be interested to learn how we helped [Company] to reach their target audience/revenue etc.
It's been 6 months and [Company] has seen a 350% increase in website engagement and traffic, which turned into a record-breaking quarter.
Do you have 10 minutes to hop on a quick call to share the details?
Regards
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5. Cocky Cold Outreach Email / Blow Minds
Since successful people like to deal with other successful people, this method is a great way to establish trust straight away. It's effective if you can prove your skills and knowledge with some tangible results and data to back it up. Plus, it's important to know that you don't just pitch a service/product as everyone else, you add value to it and make it unique.
eg. Dave Daily of Grav Labs to Noah Kagan founder of AppSumo.
- Subject: WHY YOU SHOULD MEET WITH ME
1. I'm the founder and CEO of Grav. I've been running this business for the past nine years. I started it when I was 24. I have 70 employees in Austin and operations in China. I love my business. It's profitable and I'm really good at it. However, I want to do more.
2. I'm Jewish - I hate playing that card, but...
3. This App idea is disruptive. It's not in my wheelhouse [glass], but I know a good idea when I see one - I get about 3 presentations a week from stoners about their pipe ideas.
4. I have a wireframe ready so you can breeze through it quickly.
Let's set up a quick call after you've seen the mockups.
Speak Soon
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6. The Best Cold Pitch / Networking
A good cold email copy stands out by creating a friendly, personal connection. The following message is effective, containing all the key elements and going the extra mile at the right time. With dedication and a bit of luck, success is within reach.
Pitch template 6:
- Email subject line: FRESH IDEA FINALLY FOR [Product/Service]
I'm... [Your Name]
I'm a huge fan of your [Company], and I especially liked your recent piece/post on [Channel/Media].
I work with companies like [List a Few] that build responsive web websites. Here is one I finished just last week mhservices.
Just wanted to email you and see if your [Company] might be interested in a similar design.
I made a demo for you to show what your web page could look like.
Is this something you guys would be interested in?
Regards
Best Practices To Write a Cold Email Campaign
Creating a successful cold email campaign requires a mix of personalization, relevance, and clarity. Here are the best practices to help you craft effective cold sales email templates:
1. RESEARCH YOUR PROSPECTS
- Personalize Each Email: Address the recipient by their first name and mention specific details about their company or recent achievements.
- Understand Their Needs: Tailor your message to address the specific pain points and needs of your prospect.
=> EXAMPLE 1:
"Hi Sarah,
Congratulations on Acme Corp.'s recent feature in Forbes! I saw your team is expanding rapidly. Impressive growth!"
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2. COMPELLING SUBJECT LINES
- Be Clear and Concise: Your subject line should immediately convey the purpose of the email.
- Create Curiosity: Use intriguing questions or statements to entice the recipient to open the email.
- Keep It Short: Aim for subject lines with fewer than 50 characters.
=> EXAMPLE 2:
"Boost Sales By 42% With Our Innovative Marketing Strategy"
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3. APPEALING & RELEVANT
- Hook Their Attention: Start with a compliment or a relevant fact about their business.
- Be Relatable: Show empathy and understanding of their challenges in your perfect b2b cold email.
=> EXAMPLE 3:
"I noticed your strong interest in enhancing customer engagement on social media platforms."
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4. FOCUS ON VALUE
- Highlight Benefits: Clearly explain how your product or service can solve their problem or improve their business.
- Use Social Proof: Mention relevant case studies, testimonials, or notable clients to build credibility.
=> EXAMPLE 4:
"Our AI-driven analytics tool can help reduce customer churn by 30% within the first quarter."
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5. KEEP IT SHORT & SIMPLE
- Be Concise: Avoid long paragraphs and use short sentences or bullet points to make your email easy to read.
- Stay on Topic: Focus on one key message or offer per email to ensure they call you back.
=> EXAMPLE 5:
"Here are three key ways our software can streamline your operations:"
- Bullet 1...
- Bullet 2...
- Bullet 3...
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6. CLEAR CALL TO ACTION (CTA)
- Be Direct: Clearly state what you want the recipient to do next (e.g., schedule a quick 10-minute call, reply to the email, download a resource).
- Make It Easy: Provide a clear and simple way for them to take the desired action or get in touch.
- Schedule a Meeting: Get cold prospects a time to connect and suggest a quick call this week.
=> EXAMPLE 6:
"Could we schedule a brief call next week to discuss how we might collaborate?"
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7. USE PROFESSIONAL TONE
- Be Respectful and Polite: Maintain a professional tone and avoid overly casual language.
- Proofread: Ensure your email is free of typos and grammatical errors.
=> EXAMPLE 7:
"I would appreciate the opportunity to connect and explore potential synergies."
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8. FOLLOW-UP STRATEGICALLY
- Be Persistent: Follow up if you don’t get a response, but space out your follow-ups to avoid being annoying.
- Provide Additional Value: Each follow-up should offer new information or insights to keep the conversation fresh.
=> EXAMPLE 8:
"Just wanted to follow up on my previous email. Looking forward to your thoughts!"
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9. TEST AND OPTIMIZE
- A/B Testing: Experiment with different subject lines, email content, and CTAs to see what works best.
- Track Performance: Monitor open rates, response rates, and conversion rates to measure the effectiveness of your campaign.
=> EXAMPLE 9:
"Testing Subject Lines: 'Increase Your ROI Today!' vs. 'Transform Your Marketing Strategy with Our Expertise!'"
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10. SPELLING
- Proofread Thoroughly: Before sending your email, carefully review it for spelling mistakes, typos, and grammatical errors.
- Use Tools: Utilize spell-check tools or grammar-check software to ensure accuracy.
- Attention to Detail: Pay attention to punctuation and sentence structure to maintain professionalism.
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11. COMPLY WITH REGULATIONS
- Include an Unsubscribe Option: Make it easy for recipients to opt out of future emails.
- Follow GDPR and CAN-SPAM Rules: Ensure your email practices comply with relevant regulations regarding email marketing.
=> EXAMPLE 11:
"Please let me know if you'd like to opt out of receiving further communications from me."
Best Follow-Up & Get A Response Tips
When you write many cold emails, it is important to follow up with the recipient if you don't hear back from them. You want to continue the conversation and build a relationship with the right person you are emailing.
- Prompt Follow-Up: If you haven't received a response within 12-24 hours, reach out again. This shows your proactive interest and respect for their time.
- Provide Value: Offer additional information or resources that align with their interests or pain points. This could include insightful articles, relevant case studies, or whitepapers that demonstrate your expertise and how you can help solve their challenges.
- Invite to Relevant Events: Extend an invitation to a webinar, presentation, or industry event you're hosting or attending. Alternatively, suggest online courses or virtual events that align with their professional interests.
- Personalize Your Approach: Tailor each follow-up message to reflect any previous interactions or discussions. Referencing specific points from your initial email or previous conversations shows genuine interest and engagement.
- Highlight Mutual Benefits: Emphasize how your product or service can benefit their specific needs or goals. Use examples or testimonials to illustrate successful outcomes with similar clients or projects.
Benefits of Cold Call Emails
- Quickly build relationships with potential customers or clients
- Increase web traffic and boost SEO
- Improve ideal customer retention rates
- Get feedback from clients
- Generate warm leads for sales teams
Drawbacks of B2B Cold Emails
- It may be perceived as spam
- Can be time-consuming to write the right pitch
- May not get a response from the recipient
- The recipient may not be interested in what you're offering
Avoid Cold Emails Getting Into Spam Folders
- One way to avoid your emails getting into spam is to make sure that your IP is safely registered and that all the DNS records are set up correctly. Use mail testers and fix the issues.
- Another way to avoid spam filters is to use a reliable email service provider like MailChimp, Constant Contact
- Use tools like Clearbit to verify the email addresses that you are sending to. This will ensure that the email addresses are valid and that they are not going to bounce.
- Finally, as a guide, you can also try to avoid using common words and phrases that trigger spam filters. Some of these include "free," "win," "act now," and "click here."
Writing Tools For Cold Email Examples
There are several different tools you can use to help you write emails and posts. Most web development agencies use a combination of these tools to get the job done.
1. Woodpecker
An email marketing software that helps with list building and improves email deliverability. Compatible with both Gmail and Outlook. Good for personalizing and tracking sales campaigns. Offers automated follow-ups and easy integration.
=> PRICE:
Starts from $29/month with up to 2000 stored prospects
2. Smartwriter
For blogging outreach or cold emails, this tool offers a range of different options. My favourite is LinkedIn messaging activity and B2B sales process. Don't waste your time researching or writing personalized messages. This tool generates great output.
=> PRICE:
Starts from $49/month with 400 lead credits included
3. Quicklines
The best part is that creates amazing first-liners, perfect to get your clients hooked. AI-powered line writing that crafts eye-catching lines in your emails. Very popular amongst web development agencies for personalized subject lines.
=> PRICE:
$59-lifetime access
4. Reply
Another tool for sales engagement that will assist you in scaling multichannel email outreach. Creates highly converting emails in a matter of seconds. Flows and doesn't sound robotic.
=> PRICE:
Starts from $59/month with 1000 active contacts
5. Jasper
One of our favourite AI tools is very easy to use and generates great results. Simply type in what you want to say and it will automatically generate an email for you. Has many templates to optimize any text from headings, and meta titles to blog posts.
=> PRICE:
Starts from $49/month
Extracting Tools For Cold Call Email Templates
You must verify your emails before sending them out to potential clients. This will ensure that you are not sending emails to invalid addresses, which will result in your email being bounced back. It saves you time and ensures that your email will be delivered.
1. Contactout
If you're looking for a tool to help you generate leads, Contactout may be the right choice for you. With a free account, you can search for potential leads and contact them directly.
If you're looking for more features, you can upgrade to a personal account that gives you access to additional searches and allows you to export your contacts. For even more features, including bulk contact exports and unlimited searches, you can upgrade to a professional or recruiter account.
=> PRICE:
- Free for 4 x emails/day
- Paid plans start from $99/month
2. Hunter
Whether you want to extract or verify personal email addresses, this tool is the way to go. It is a web-based email verifier that is very easy to use.
Hunter's validator offers a wide range of options to ensure emails are correctly formatted, including checking the mail server response time and domain information. You can even use it in bulk which means you'll be able to verify your entire list for errors at once!
=> PRICE:
- Free for 25 x emails/month searches and 50 x verifications/month
- Paid plan starts from $49/month
3. Mailboxlayer
Mailboxlayer is an advanced tool like syntax and typo checks, filters disposable email providers and offers SMTP verification that will keep you safe from spam. With a variety of quality measures at hand, it is easy to use with its lightweight configuration making this tool perfect for web development agencies looking for digital communications!
=> PRICE:
- Free for 100 x requests/month
- Paid plan starts from $14.99/month for 5000 requests
4. Hippo
Well-established email verification solution that is trusted by marketers, developers and fraud fighters. Reduces bounce rates, stops fake sign-ups and combats fraud with email list checker and real-time API.
=> PRICE:
- Free for 5 x searches/day
- Mixed depending on your plan and solution
5. Tomba
Tomba is a lead-generating solution that was created by experts to find and verify professional email addresses. It uses advanced algorithms and data sources that allow users to segment their leads based on specific criteria, such as industry, location, and job title.
=> PRICE:
- Free for 25 x searches /month, 50/verification and 10/phone number requests.
- Paid plans start from $39/month
FAQs - Cold Sales Email Template
=> WHAT DOES A COLD EMAIL DO?
A cold email is a type of unsolicited email sent to a potential customer with whom the sender has no prior relationship. The purpose of a cold email is to introduce the sender and their products or services to the recipient, with the hope of generating interest and ultimately, a sale.
When crafted correctly, the email works as a valuable marketing tool for businesses looking to expand their customer base and reach new markets.
=> WHAT ARE THE RULES FOR COLD EMAILS?
It is important to follow certain rules to ensure effectiveness and compliance with regulations. One key rule is to personalize each email to the recipient, avoiding generic templates. Additionally, it is essential to provide value in the email by highlighting how your product or service can benefit the recipient.
Lastly, always include a clear call to action, such as inviting the recipient to schedule a meeting to see how we can help them achieve their goals.
=> WHAT ARE THE DIFFERENT TYPES OF COLD EMAILS?
Different email types can be utilized. The most common types include outreach emails, nurture emails, follow-up emails, and re-engagement emails. Each type serves a specific purpose and is best suited for different stages of the sales cycle.
Outreach emails are ideal for initial contact with prospects, while nurture emails are used to build relationships over time. Follow-up emails are great for keeping the conversation going, and re-engagement emails are perfect for reviving dormant leads.
=> WHAT IS THE IDEAL COLD EMAIL?
Is one that is personalized, concise, and engaging. This means using this template to create a message that piques the recipient's interest and motivates them to respond. Keep the email focused on the recipient's needs and how your product or service can help solve their problems.
Conclusion
Cold emailing just like cold call can be an effective way to connect with potential customers and clients. However, there are a few things you can do to make sure your emails don't end up in the spam folder.
Be sure to verify email addresses, use tools to avoid common trigger words, and personalize your email body. By following these simple tips, you can make sure your cold emails are more effective and have a higher chance of being read by the appropriate person.
